The automotive industry is undergoing its biggest shift in decades. As vehicles become more connected and software-driven, a company’s success is not dependent only on engineering and manufacturing. The real advantage now lies in how effectively OEMs, suppliers, and mobility providers utilize data.
Digital Twin technology and Predictive Maintenance come in handy in these situations. And when paired with Salesforce Automotive Cloud, they enable a complete shift from reactive operations to proactive, intelligence-led automotive business models.
A digital twin in automotive is a virtual replica of a physical vehicle that continuously mirrors real-world performance using data from IoT sensors, onboard computers, telematics, and service history.
The output is a live 360-degree intelligence layer that connects engineering, supply chain, and customer operations.
to understand component health, driving patterns, usage intensity, and upcoming maintenance needs.
generated through AI models that detect anomalies before they turn into failures.
are presented in context instead of being buried in legacy systems.
so the OEM always knows how each customer has been served.
across WhatsApp, mobile apps, in-dealership touchpoints, and connected vehicle apps.
including past purchases, renewal status, and upsell opportunities.
Traditional maintenance depends on breakdowns or manual schedules. Predictive Maintenance powered by Digital Twin data changes everything.
Predictive models analyze patterns from:
From there, Salesforce Automotive Cloud can automate:
This reduces unnecessary service visits while preventing costly repairs and breakdowns, improving both customer satisfaction and vehicle lifetime value.
The advantage grows when Digital Twin and Predictive Maintenance extend beyond vehicles and into business ecosystems. Salesforce Automotive Cloud serves as the integration backbone connecting:
This creates a continuous loop:
The automotive industry is shifting from vehicle-centric to data-centric operations. Digital twins and predictive maintenance not only enhance engineering and reliability but also redefine aftersales, loyalty, and recurring revenue.
And here’s where AutoSense makes the real difference.
AutoSense is Rialtes’ comprehensive service suite built exclusively for the automotive ecosystem — from OEMs and suppliers to dealers and mobility providers. It blends industry strategy, implementation, quality assurance, and post-go-live support — fully integrated with technology partners like SAP and Salesforce. Whether your goal is Automotive Digital Twin enablement, predictive maintenance, connected CX, or new revenue models, AutoSense turns innovation into measurable business impact.
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