Retail has entered a new reality. Customers don’t think in channels anymore. They move from app to store to website to social in a single buying journey, and they expect every interaction to feel connected, relevant, and effortless.
But here’s the problem.
Most retailers are still running disconnected systems behind the scenes. One platform for e-commerce. Another for stores. Another for loyalty. Another for service. The result is a fractured experience that shows up as missed personalization, inconsistent pricing, slow fulfilment, and lost loyalty.
This is exactly where AI-enabled omnichannel retail changes the game. Not by adding another tool, but by connecting the entire retail ecosystem and turning data into action at every touchpoint. Through Retail+, Rialtes helps retailers build that connected foundation combining Salesforce Retail & Consumer Goods Cloud and SAP S/4HANA for Retail to deliver intelligent experiences, operational agility, and scalable growth.
They connect channels, but not intelligence.
Without AI, retailers face three persistent challenges:
Data lives in silos
across POS, e-commerce, CRM, and ERP
Personalization is rule-based,
not behavior-driven
Operations react late
because insights arrive after the moment has passed
This creates a dangerous gap between what customers expect and what systems can deliver.
AI in retail closes that gap by turning fragmented data into real-time decisions. It connects demand signals to inventory, customer intent to recommendations, and service interactions to loyalty outcomes.
With Salesforce Retail Cloud, retailers can:
Build unified customer profiles across digital and physical touchpoints
Use AI to predict next-best actions and product recommendations
Trigger context-aware offers based on behavior, location, and purchase history
Personalize loyalty experiences instead of running generic campaigns
The result is simple but powerful.
Customers stop feeling like targets. They start feeling understood.
What this looks like in practice:
A shopper browses running shoes online, tries them in-store, abandons the cart, and later receives a personalized offer through the mobile app with store pickup availability — all driven by connected intelligence.
Inventory visibility isn’t real-time
Order management can’t flex across channels
Service teams can’t see the full customer context
Salesforce Retail Cloud + SAP S/4HANA for Retail work together to solve this.
Salesforce manages engagement and experience.
SAP powers operations and fulfilment.
Together, they enable:
Buy online, pick up in store
Endless aisle and ship-from-store
Unified returns and exchanges
Consistent pricing and promotions
Not as isolated features, but as one connected commerce engine.
With SAP S/4HANA for Retail, organizations gain:
Real-time inventory and demand visibility
Intelligent replenishment and allocation
Faster financial closes and margin analysis
Supply chain optimization across stores and distribution centers
When this operational core connects with Salesforce Retail Cloud, retailers finally break the wall between experience and execution.
Retailers don’t lack data.
They lack clarity.
AI-powered analytics changes the role of insight in three ways:
From hindsight to foresight
Predict demand swings, churn risk, and promotion impact.
From dashboards to decisions
AI surfaces actions, not just metrics.
From centralized to embedded
Insights appear inside workflows for store managers, merchandisers, and service teams.
With Retail+, analytics becomes part of everyday operations, not a monthly review ritual.
Technology alone doesn’t create omnichannel success.
Execution does.
Retail+ by Rialtes delivers an end-to-end transformation model that connects strategy, systems, and scale.
Retail+ Services Include:
This is how retailers move from experimentation to execution and from digital ambition to measurable impact.
Merchandising teams
use predictive models to spot regional demand patterns before trends show up in sales reports. Instead of relying on last season’s data, they adjust assortments by location, climate, and buying behavior, reducing markdowns and improving sell-through.
Store managers
receive real-time alerts when fast-moving items are at risk of stockouts or when slow-moving inventory needs attention. That means fewer empty shelves, fewer rushed transfers, and a smoother experience for customers who expect availability on demand.
Service agents
no longer jump between systems to understand a customer. With a unified view across online, in-store, and service interactions, they can resolve issues faster, personalize conversations, and turn support moments into loyalty moments.
Marketing teams
shift from broad campaigns to precision engagement. AI analyzes browsing behavior, purchase history, and engagement signals to trigger campaigns that feel timely and relevant — not generic blasts based on assumptions.
Leadership teams
stop waiting for end-of-month reports. They see real-time views of revenue performance, margin pressure, fulfilment bottlenecks, and channel effectiveness, allowing them to make decisions while there’s still time to change the outcome.
They’re asking how fast they can operationalize it.
Because today:
Customers reward relevance
Markets punish inefficiency
Growth depends on agility
AI-powered omnichannel retail is no longer a differentiator.
It’s the baseline for staying relevant.
And this is where Rialtes plays a critical role. Through Retail+, we help retailers move from ambition to execution. The success in retail belongs to organizations that can act on intelligence, not just talk about it. With the right foundation and the right partner, that future is already within reach.
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