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Revolutionizing Dealer Management for a Leading Automotive Manufacturer with AutoSense

Manufacture | 03 June 2025

8 min read

Client Overview:

A renowned global automotive manufacturer, recognized for its cutting-edge vehicles, faced significant challenges with their outdated dealer portal. Built on a legacy .NET framework, the portal struggled to keep up with modern business needs, hindering dealer engagement, sales processes, and operational efficiency. The client sought a powerful, scalable solution to optimize dealer interactions, streamline workflows, and enhance overall performance across its vast network of global dealers.

Key Challenges:

The client’s legacy dealer portal posed several critical obstacles that impacted their business growth:

Obsolete Technology : The .NET framework was outdated and unable to support evolving requirements, creating bottlenecks in developing and deploying new features.
Disconnected Systems : The portal was not integrated with other key business systems, leading to fragmented data, inefficiencies, and siloed processes across departments.
Poor User Experience : The legacy system featured an outdated, cumbersome interface that hindered dealer adoption and limited its usability.
Limited Functional Scope: The portal was incapable of managing complex processes such as lead nurturing, vehicle lifecycle tracking, and dynamic inventory management, leaving gaps in operational capabilities.
Scalability Issues: The legacy system was not equipped to scale with the manufacturer’s growing dealer network and expanding product portfolio.

The AutoSense Solution by Rialtes

To address these challenges, Rialtes, a global leader in AI-powered digital transformation, partnered with the automotive manufacturer to deliver AutoSense, a next-generation dealer management platform built on the robust Salesforce Experience Cloud. Rialtes took a customer-centric approach, running design workshops, creating a detailed agile development plan, and delivering an innovative solution through sprint-based development.

Strategic Approach:

Collaborative Design Workshops: Rialtes initiated the project with a series of design workshops , engaging key stakeholders across sales, IT, and dealer management teams. This ensured a deep understanding of pain points and business needs, aligning the solution with the manufacturer’s strategic goals.
Agile Development: Rialtes employed an agile development methodology , delivering incremental value through well-defined sprints. Each sprint focused on key features, incorporating client feedback and allowing for rapid iterations to meet evolving requirements.
Salesforce Automotive Cloud Integration: The portal was seamlessly integrated with Salesforce Automotive Cloud , offering an end-to-end view of dealer operations, real-time data insights, and powerful customer engagement tools.
SAP S/4 HANA Integration for Order & Financial Management: Rialtes ensured the solution was fully integrated with SAP S/4 HANA providing end-to-end visibility into the order and financial management process, streamlining workflows, and enabling efficient financial tracking.

AutoSense Features: Transforming Dealer Operations

Lead Submission & Nurturing: AutoSense streamlined the lead management process, allowing dealers to capture, submit, and track leads seamlessly. Automated lead nurturing workflows improved follow-up, ensuring no opportunities were missed, and increasing conversion rates.
Opportunity Management : : Sales opportunities were tracked from initial inquiry to final sale, with features that allowed dealers to prioritize high-potential leads and efficiently manage their pipeline, boosting sales performance.
Order Management: The portal provided an integrated order management system, allowing dealers to place, manage, and track customer orders in real-time. The integration with SAP S/4 HANA enabled smooth order fulfillment, ensuring timely deliveries and accurate financial tracking.
Inventory Search with Rich Imagery: Dealers could easily search and browse available inventory by vehicle type, features, and specifications, all while viewing high-quality images. This feature enhanced decision-making and improved dealer sales capabilities.
Vehicle Lifecycle Management: : AutoSense offered full visibility into the lifecycle of each vehicle, from production to delivery and post-sales service. This holistic view helped dealers manage vehicle stock more effectively and offer customers detailed information on their vehicles' status.

Key Benefits for the Client:

Improved Dealer Engagement : The modern, user-friendly interface of the Salesforce-powered portal enhanced dealer experience, driving higher adoption rates and improving dealer satisfaction.
Optimized Operations : The integrated solution streamlined internal processes, reducing manual efforts and improving efficiency, which led to faster order processing and enhanced communication between departments.
Data-Driven Insights : Real-time access to data across the entire dealer network allowed the client to make more informed decisions, optimize inventory, and improve lead conversion rates.
Scalability & Flexibility : Built on Salesforce and integrated with SAP S/4 HANA, AutoSense offered a scalable platform that could easily expand with the client’s growing dealer network and evolving business needs.
Seamless Integration : The tight integration with both Salesforce Automotive Cloud and SAP S/4 HANA ensured that dealer data, orders, and financial information were always synchronized, reducing errors and providing a comprehensive view of business operations.

Key Deliverables from Rialtes Under AutoSense:

Comprehensive Design & Requirement Workshops : Collaborative workshops with the client’s teams to gather business insights, define objectives, and establish functional requirements.
Agile Development & Sprint Planning : An iterative, sprint-based development process, delivering quick wins while maintaining flexibility to adapt to changing business needs.
Custom Dealer Portal Development : A modern, intuitive dealer management portal built on Salesforce Experience Cloud, incorporating features such as lead management, order tracking, and inventory search.
Salesforce Automotive Cloud Integration : Real-time integration with Salesforce Automotive Cloud, ensuring smooth dealer operations and enhanced customer engagement.
SAP S/4 HANA Integration : Seamless integration with SAP S/4 HANA for efficient order management, financial tracking, and reporting.
Training & Ongoing Support : Comprehensive training for dealer users and internal teams, coupled with ongoing support to ensure smooth adoption and future enhancements.

Conclusion:

By leveraging AutoSense, Rialtes successfully transformed the automotive manufacturer’s outdated legacy dealer portal into a modern, scalable, and efficient solution that empowered their dealers and streamlined internal operations. With Salesforce Experience Cloud and SAP S/4 HANA integrations, AutoSense delivered a superior dealer management experience, providing real-time data, operational efficiencies, and a seamless user interface. This transformation not only enhanced the client’s dealer engagement but also positioned them for continued growth in an increasingly competitive automotive market.

AutoSense by Rialtes is not just a solution—it's a game-changer for the automotive industry, unlocking new opportunities for growth and success.