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Stay ahead in the digital transformation journey with expert insights from Rialtes. Our blog covers the latest trends, best practices, and innovations in SAP, Salesforce, AI, and enterprise technology.

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Enterprise SAP programs don’t fail because technology isn’t available; they fail when governance breaks down, when ownership blurs, and when decisions lack accountability. Large transformation programs involve multi-year roadmaps, cross-functional impact, and the kind of complexity where assumptions compound into risk quickly.

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Salesforce Marketing Cloud | Jan. 08, 2026

What Are Fragmented Customer Journeys and Why Do They Matter?

Personalized marketing has been the promise for over a decade. Yet despite better tools, more data, and smarter platforms, customer engagement continues to fall short.

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For years, most life sciences organizations treated CRM as a sales enablement tool — a place to track accounts, schedule visits, manage samples, and record touchpoints.

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According to McKinsey, more than 70 percent of organizations have already experimented with GenAI, and one in three expects AI to reshape core operations within the next three years.

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ERP modernization has been on boardroom agendas for years, yet success stories are still far fewer than expected. Leaders know transformation is necessary, but the path often turns bumpy.

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Enterprise SAP programs rarely end with one deployment. Once the core landscape is live, the real journey begins: expansion across business units.

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