Transforming Retail with Salesforce Data 360

Speaker

Shekhar Rashinkar

Technical Lead, Salesforce

Purchase history sits in one system, browsing behaviour in another, loyalty points in a third, and support tickets somewhere else entirely. Salesforce Data 360 was built to solve exactly this: a unified, real-time customer data platform that connects structured and unstructured data, resolves identities across channels, and activates insights the moment they matter.

Join Rialtes for a practical walkthrough of what Data 360 is, how it works under the hood, and how retailers are using it to turn fragmented data into personalized, profitable customer experiences.

In This Webinar, You'll Get:

• What is Salesforce Data 360: An introduction to Salesforce's unified customer data platform — what it is, where it fits in the Salesforce ecosystem, and why retailers are paying attention.
• Why do you need Salesforce Data 360: The real cost of fragmented retail data — missed personalization, inconsistent customer experiences, and slow decision-making and how Data 360 addresses each.
• How does Data 360 work: A look under the hood at the architecture — ingestion, identity resolution, the unified data model, and real-time processing that powers it all.
• Connecting Structured and Unstructured Data Sources:How Data 360 brings together POS transactions, product catalogs, support tickets, reviews, images, and more into a single connected ecosystem.
• Harmonize & Unify Your Data from Multiple Sources:How identity resolution and data harmonization turn disconnected records into one trusted, 360-degree customer profile.
• Segment & Activations: Turning unified profiles into
  action — building dynamic segments and activating them across marketing, service, and commerce channels in real time.

Who Should Attend?

• Retail & E-Commerce Leaders
• Marketing & CX Teams
• Salesforce Administrators
• Data & Analytics Professionals
• IT Decision-Makers
• Anyone exploring Salesforce Data Cloud

How to Join:

Once registered, you will receive a confirmation email with the webinar access link and instructions.

Can’t Make It?

No problem! Go ahead and register, so you can watch it whenever it suits you best.

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