


Exelona
Powering the Modern Real Estate Enterprise
Welcome to Exelona, the intelligent real estate cloud platform that unifies every step of the property lifecycle—from lead generation to financial closeout. Built for property managers, developers, and portfolio owners, Exelona delivers AI-driven automation, mobile-first experiences, and CRM + ERP convergence, all from a single platform.

Your Digital Real Estate Backbone
Built for modern portfolios, Exelona empowers your teams with seamless collaboration, automation, and scale.
What Sets Exelona Apart
100% Mobile-Enabled
Manage leasing, maintenance, and finance on any device.
Agentic AI + Conversational Interfaces
AI that automates, prioritizes, and communicates.
CRM + ERP, Unified
One system for marketing, operations, leasing, and accounting.
OPENAPI Architecture
Easily integrates with SAP, Yardi, Oracle, Salesforce, and more.
Asset Marketing – Maximize Leasing Velocity & Brand Performance
Market smarter. Lease faster.
Exelona’s Asset Marketing module transforms how you position, promote, and lease your properties.

Core Capabilities
- Lead & campaign management across email, social, and web.
- Brand consistency through centralized digital asset management.
- Real-time campaign analytics for property-specific performance.
From Lead to Lease
- Generate leads through branded websites, landing pages, and ExelPersona.
- Score and nurture leads using automated AI workflows.
- Convert prospects to applicants and residents seamlessly within Exelona.
Business Outcomes
- Reduced cost per lead and faster lease-up cycles.
- Stronger brand recall across your portfolio.
- Increased occupancy and improved marketing ROI.
See how top portfolios grow occupancy with Asset Marketing

AI-Enabled Property Operations – Run Smarter, Respond Faster
Operational excellence meets automation.
Exelona’s AI-enabled property operations give you full control over daily operations with AI at the core.
Key Features
- Resident move-in/move-out flows with automated checklists.
- AI-enabled monthly billing and recurring charges.
- Smart work order management with knowledge article suggestions.
- Real-time dashboards with geolocation and skill-based technician assignment.
- SLA tracking, maintenance routing, and inventory linkage.
Business Outcomes
- 30% improvement in maintenance resolution time.
- Higher resident satisfaction and retention.
- Streamlined operations across distributed teams.
Automate and optimize property operations
Property Financial Suite –
Real Estate Finance Reimagined
Own your financials from billing to balance sheets.
Exelona’s financial modules deliver accuracy, automation, and clarity across your property finance stack.

Accounts Receivable
- Automated tenant billing and late fee application.
- Write-off approval workflows and history tracking.
- Receipts processing and ledger reconciliation.
Outcomes
- Increased collection efficiency.
- Real-time AR visibility across properties.

Budgeting, Forecasting & Financial Reporting
- Multi-year budgeting with property-level customization.
- Rolling forecasts based on occupancy and lease data.
- Financial statements: Balance Sheet, Trial Balance, Income Statement.
Outcomes
- Accurate, dynamic financial planning.
- Board-ready, real-time reporting.

Accounts Payable & Procurement
- Payable invoice automation and approval workflows.
- Purchase order creation and receipt matching.
- Multi-mode payment scheduling and vendor management.
Outcomes
- Centralized purchasing and audit compliance.
- Transparent spend control across your portfolio.

Inventory & Asset Management
- Track inventory at unit, building, and warehouse level.
- Manage capital assets with depreciation schedules.
- Maintenance and replacement forecasting.
Outcomes
- Improved asset utilization and accuracy.
- Financial alignment with CAPEX strategy.
Streamline your real estate finance

ExelPersona
– The Ultimate Resident & Applicant Experience
Custom-branded portals. Multilingual access. Mobile-native by design.
ExelPersona is your fully customizable applicant and resident portal, created to reflect your brand and deliver 24/7 self-service.
Top Features
- Branded UI for each property or region.
- Mobile-first design with native access on iOS & Android.
- Multilingual support for diverse communities.
- Real-time application status, lease e-sign, service requests, and payments.
- Built-in AI chatbot powered by AgentChat.
Outcomes
- Shorter lease cycles and higher conversion.
- Reduced call volume with self-service access.
- Enhanced resident satisfaction and retention.
Design your branded resident experience with ExelPersona
ExelPay
Built-In Payments. Complete Control.
Integrated payments that work how your residents pay.
ExelPay is Exelona’s secure payment gateway for collecting rent, deposits, and fees with full reconciliation.
Capabilities
- Accepts checks, ACH, and credit/debit cards.
- Supports one-time, scheduled, and recurring payments.
- Automatically syncs with tenant ledgers and financial reports.
Business Outcomes
- Improved cash flow and faster collections.
- Reduced manual entry and reconciliation errors.
- Secure, PCI-compliant transactions.
Power up your collections with ExelPay


AgentChat – Real-Time AI Assistant for Residents & Teams
Scale your support without scaling your staff.
AgentChat is the conversational AI built into Exelona for residents, applicants, and property teams.
Key Capabilities
- Natural language queries for status updates, billing, and maintenance.
- Embedded in ExelPersona, web, and mobile apps.
- Multilingual, role-based access.
Outcomes
- 40–60% drop in support tickets and emails.
- 24/7 availability without additional staff cost.
- Improved engagement and satisfaction scores.
Experience AI-powered property communication
Built for Scale. Trusted by Real Estate Leaders.
Whether you manage 100 units or 100,000, Exelona gives you a flexible, intelligent, and secure platform to run your real estate enterprise.
Used by asset managers, operators, and developers.
Secure, cloud-native, and compliance-ready.
Scalable for residential, commercial, and mixed-use portfolios.
Integrated with SAP, Oracle, Yardi, Salesforce, and more.

Built on Salesforce
Trusted Infrastructure for the Real Estate Enterprise
Exelona is proudly built on the Salesforce platform, leveraging the world’s #1 enterprise cloud to deliver unmatched performance, flexibility, and trust for real estate.
Why Salesforce?
Enterprise-Grade Security & Compliance
Includes SOC2, HIPAA, GDPR, FedRAMP, and more.
Scalability Without Limits
Proven to support portfolios from single-site operators to global REITs.
Continuous Innovation
Benefit from three major platform upgrades every year—without disruption.
Extensive Ecosystem
Integrates natively with tools, apps, and services from the Salesforce AppExchange and beyond.
Outcomes
Future-proof technology stack with unmatched reliability.
Confidence in platform stability, scalability, and compliance.
Full flexibility to integrate, customize, and extend to fit your unique real estate needs.
Explore the power of Salesforce + Exelona